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How to simplify the website localisation process
How to simplify your website localisation project A decade or two ago the extent of most business’s online strategies would have been whether or not to bother having a website. Now there are all sorts...
View ArticleCampaign example: Generating brand awareness using viral videos when entering...
Tesco International use viral videos to make an impact at a low cost At our #DigitalImpact2014 conference a range of brands shared their successes and hiccups on Digital Transformation. One example...
View ArticleInternational marketing case study: Kellogg’s India
Kellogg’s initial foray into the Indian market is generally agreed to have been a failure, although it’s now doing well in terms of both market share and sales growth in the subcontinent. As part of...
View ArticleLuxury Brand Products: The influence of Digital on the decision journey...
Showing the variation in the decision process within different international markets Luxury brands are on an upwards trajectory, with a recent McKinsey report showing that online sales are expected to...
View ArticleZalando’s explosive online growth [Infographic]
A case study on growing a startup to a billion dollar company 7 years ago Zalando was just an inspiration; it was born from Robert Gentz'z fascination of the recently sold German startup StudiVZ which...
View ArticleHow to develop an international digital marketing strategy
How to develop a marketing strategy for expanding globally Globalisation is no longer an obscure term reserved for academics: it is a very real and ever growing phenomenon affecting most people and...
View ArticleDigital adoption – how does your country compare?
Chart of the Day: Benchmarking digital media and technology adoption of the UK with eight developed countries At one level, it's simple. The online opportunity for businesses to reach and influence...
View ArticleDon’t Get Lost in Translation – Localization is the key to international...
Localization means more than just translation, you must adapt to meet your audience's needs Selling to a worldwide audience at first might seem like the ideal way to increase your profits, but if you...
View ArticleLatest in China – How Brands Build Trust Through Transparency
Key trends on how brands are building trust in China As we have just updated our China Digital Marketing Strategy Guide, Lei Chien, the author of the guide, has produced the article below on how brands...
View ArticleMultinational Marketing: How to Take Your Agency Across the Pond
4 strategies to help your agency expand abroad As recently reported by The New York Times, the world market has finally escaped the throes of the economic crisis, as we now see every major economy...
View Article7 key ways to find new international customers using Account-Based Marketing...
Exporting is nothing new, but overseas markets continue to present opportunities for companies to grow Advances in technology, internet communications and travel, mean we understand cultures and...
View ArticleHow businesses can serve international customers
Every step of international marketing needs to be considered carefully, as doing business overseas comes with many different requirements Proving a big success nationally can make business owners...
View ArticleCampaign of the week: A brand marketing masterclass from RedBull
Is RedBull Stratos the best brand marketing campaign ever? When it comes to brand marketing campaigns, one of the greatest ever isn't even a campaign at all. RedBull once again raised the bar as we...
View ArticleCampaign of the week: The longest running print ad marketing campaign in history
Absolut vodka and their marketing campaign have stood the test of time Sometimes a simple marketing campaign can far outshine a complicated and expensive one. This is the same for more than just...
View ArticleCampaign of the Week: How Nike changed the consumer brand marketing...
The brand marketing campaign that defined Nike Nike has done it again. They've turned heads, they've shown their brand mentality and they have got people talking about them. This week they celebrated...
View ArticleZalando’s explosive online growth [Infographic]
A case study on growing a startup to a billion dollar company 7 years ago Zalando was just an inspiration; it was born from Robert Gentz'z fascination of the recently sold German startup StudiVZ which...
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